Potentially this deal can bring Apple the competition that's not all about gaining Market Share against them. My biggest gripe about android is that it is really the only competition that's pushing Apple to innovate, but their OS sucks so it doesn't really force Apple to really check itself the way we want them to. This Microsft/Nokia deal brings together two Giants that are are great at two different but KEY areas, hardware(Nokia) and software(Microsoft). Microsofts windows phone 7 SFTWR is down right nice. Was sceptical at first but once I got chance to be exposed to it, it has grown on me. And not only will Nokia bring just hardware to the table but they will be rounding out the ecosystem with location services, cameras, and other important areas. All in all, I like this partnership to push Apple even further in innovation. Let's see how it goes.