I couldn't figure out a few things about the iPhone 6 - why the details were so smudgey/smeared, like they used noise reduction too much, especially in day light when there shouldn't be much noise at all. - why both the highlights and shadows in the pictures are so well exposed. Usually you either have a detailed blue sky and dark shadows, or things in shadow like trees/bushes are detailed and bright while the sky is blownout and white. But in the iPhone 6 both are clear and colorful and bright. SO what Apple is doing is exposing for the highlights, like the sky, so you get a nice clear blue sky with detail. This would usually make the shadowed areas dark and black but what you can usually do manually is bring up the shadow details and make them bright and colorful again at the expense of noise. This is what Apple is doing and why they are using noise reduction in bright daylight. I'm starting to actually like this so I suppose it's up to your taste.