No matter how much Tim sings its praises trying to sell it, the Apple Watch is as simple as it could be. It's almost the bare minimum of what could be expected from Apple in this category. Chiefly, it's a well-designed smartwatch with few bells and whistles. That's all the first-generation needs to be though: a concept to be built upon for years to come. Looking at the lack of innovation in the Apple Watch in terms of features (the design and interface are fairly innovative), it seems blatant that it may very well be strategic: they've saved groundbreaking features for upgrades to come in future generations. This is a pattern that seems to have begun with the iPad: they begin with a basic template of a product to test the waters with, then make minor but drastic upgrades that entice owners to constantly upgrade. Pricing I believe is also a calculated gamble, and should decrease over time. Hopefully the Sport model outsells the other two so drastically that the product pricing is made more uniform. $599 for a standard Watch, which doesn't necessarily make sense as the iPad is a much better value, is fine but at that price I would expect a choice of band rather than a $599-$1099 range.