They need to really step it up with the 4th Gen iPhone and the 4.0 software that'll inevitably come. Don't get me wrong, I'm a huge Apple fan, but I think that they've positioned themselves to finish second, much like in the computer market. Granted the PC market is one where Apple could realistically never take first in, but I think Apple could have taken first in the smart-phone business. If Apple's US exclusivity with AT&T ended this year rather then next, I think things would be entirely different. The 70 Million Customer company called Verizon would be pushing the iPhone right now, rather then Android. I think Verizon running the iDon't commercials may have hurt their chance of getting an iPhone. Eh whatever, I'm ranting. IMO, if Apple wants to make the most money, they should: A. Create 3 Versions of the next gen iPhone. One with a Horizontal Sliding Keyboard, one with a Vertical sliding keyboard, one with just the touchscreen. Throw on an amazing processor, a 5+ MP Camera with flash, and I have a hard time seeing there being any gripe about the hardware. B. Software: They have to add in Multitasking... Its going to bite them in the ass if they don't. And they should allow more customization. I shouldn't have to Jailbreak to get this kind of stuff. C. End AT&T exclusive ASAP. I have no problem with AT&T, but I have soooo many Verizon friends who would buy an iPhone in a second if was available there. But if they don't get there soon, Droid is going get people hooked, just like people are hooked to their iPhones now.