I think I put 2+2 together. A couple weeks ago MR ran a story about how there would be a "Beats app redesign/integration" for the Spring Forward event. It was postponed presumably until WWDC. This makes me think that Apple would do this so the WWDC will have an emphasis on "content," not necessarily the ATV in and of itself. Apple wants to make accessing content, be it from iCloud, television producers, music labels, etc., as simple and elegant as possible while fitting their (Apple's) interface standards. So they will put it into this one box which can do just about anything. Apps, music, movies, television shows...though I think it's unfortunate there won't be a snazzy display to go with it. They'll let you control it from your iOS device, Mac or Apple Watch and everything will be tied together. And of course it will sell like crazy because it'll be made from Apple, and many people just want to cut the (cable) cord. Unfortunately after all this you will still be stuck with the big cable company. And, I don't know if it's appropriate to mention here, but I think that this is a scenario where having complete net neutrality, with broadband as a utility (like electricity) would eliminate the fear of cable companies throttling connections. This is just my layman's take on what could happen. It could be nothing special, but I just have a feeling this is it.