It is still $9.00 and that was the original price. I love apple stuff but I feel for cable it is such a rip off charging customers that much.. all my other headphones now will need to have an unnecessary ugly white dongle!! and it is not cheap. I need probably like 8-9 of them for different family members gym headphones, kids headphones, runnning etc... doing this will lose customers one day.. I hear or see no distinct advantages over this change and more inconvenient now.... unable to charge and listen at the same time..