Being 350 miles from the nearest one, I finally had an opportunity to visit one last week in a Mall. Wow, most all the mall stores were dead except for the Apple Store. There must've been 75+ people in this thing. I thought this was really odd since Apple doesn't have that many products to display (with respect to other merchants). It wasn't anything to do with the new iphones either... most customers were drooling over the macbooks. Are these stores always this busy? It's hard to believe the macs only have a 10% market penetration.