iAd Predicted to Match Google's Share of Mobile Ad Market by Year's End

[inkswamp]

Google does deals with manufacturers to include the nonfree Google apps with Android (Google Mail, Android Market, Google Maps, Google Navigation etc).

Any phone that includes these apps involves some kind of payment to Google and all Android phones I've seen include these apps.

Edit: More info Link

From what I can tell, that puts Google at a massive disadvantage. A carrier can replace those apps with free or in-house developed equivalents and then use the inclusion of those apps (which no doubt benefit Google in some way or they wouldn't have bothered making them) as leverage in whatever negotiations go on. It would be like AT&T being able to replace Apple's built-in mail program or Safari and then using that as a bargaining chip.

Further, I don't see how a license payment for those apps can possibly replace a steady revenue stream from ads, especially when you consider that Google is carrying the burden of the development costs for Android.

 

[ChazUK]

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Google does deals with manufacturers to include the nonfree Google apps with Android (Google Mail, Android Market, Google Maps, Google Navigation etc).

Any phone that includes these apps involves some kind of payment to Google and all Android phones I\'ve seen include these apps.

Edit: More info Link

From what I can tell, that puts Google at a massive disadvantage. A carrier can replace those apps with free or in-house developed equivalents and then use the inclusion of those apps (which no doubt benefit Google in some way or they wouldn\'t have bothered making them) as leverage in whatever negotiations go on. It would be like AT&T being able to replace Apple\'s built-in mail program or Safari and then using that as a bargaining chip.

Further, I don\'t see how a license payment for those apps can possibly replace a steady revenue stream from ads, especially when you consider that Google is carrying the burden of the development costs for Android.

That is all most definately true. Archos\'s line of media players come without any of the Google apps and it is rumoured that Verizon and the likes of Amazon are developing \"app stores\" so that could be damaging to Google.

Time will tell how this will work out but some Google exclusive features right now are positives when it comes to Android devices (Market and Navigation for example).

 

[MacKeeperFanMod]

At the end of the day, advertisers want the broadest reach across devices, operating systems and service providers. They want to easily create ads and serve them across digital Web, mobile Web and in mobile applications. Open is important and video is big. Whichever network can most effectively address the need for ubiquity across online/mobile ad creation and ad serving can win more marketshare.