iAd - what is it and why is it sucking on my battery?

[pixel_junkie]

Battery life is impressive on my 7 for sure but what the heck is iAd and why does it come up under usage? It's only 1% of background usage but it is there and it's bugging me. Anyone know how to get rid of it?

 

[T5BRICK]

iAd is what Apple used to call their advertising that was built into their apps. It's been discontinued for a few months now.

 

[pixel_junkie]

iAd is what Apple used to call their advertising that was built into their apps. It's been discontinued for a few months now.

Why would it come up on a freshly set up iPhone 7, latest OS?

 

[T5BRICK]

Why would it come up on a freshly set up iPhone 7, latest OS?

It wouldn't.

 

[rijc99]

Maybe from an app that wasn't updated to remove iAd?

 

[pixel_junkie]

It wouldn't.

It did

 

[T5BRICK]

It did

Then it's something else. An app that hasn't been updated to remove the iAd functionality, as someone else already mentioned.

 

[willmtaylor]

You restored from backup or set up as new?

You're most likely using an app, probably a FREE, ad-supported app, that's still trying to serve you ads via the iAD service.

 

[mrex]

it seems to be that you can still use iAd with old apps.

 

[pixel_junkie]

You restored from backup or set up as new?

You're most likely using an app, probably a FREE, ad-supported app, that's still trying to serve you ads via the iAD service.

Always set up as new. Is there a way to find out which one it is? Very first time I see this listed under battery usage and I use the same 30 apps for the past 2 years.