IBM is HUGE. Apple is small, yet huge in our hearts. I love Apple. They are headed in the right direction. I feel they are the best computer company for the personal computing world. The majority of people I meet say, "Why do you have a Mac? Don't they suck? That's what I heard..." I feel so sorry for that person when they say that to me. I just want to put my arm around them, take them on a walk, and say, "Let me tell you a story..." I don't need to go on with that story because all of you who are going to read this know exactly what I'm talking about. It's crazy because, as you can see, I am a switcher. I switched in Aug. '02. I bought a brand new MDD 867, .mac, and Apple Technician Training. I've always loved computers. My family was a little late getting on the pc bandwagon by my standards. I had a few neighbors who had that new "Macintosh" computer way before we had anything. I had a Windows PC since 3.1. Ironically, the last PC I used while I lived at home was an IBM Aptiva. You'll see why that's ironic in a minute. We all want Apple to gain market share. We all want everyone to envy Apple. We all want everyone to want a Mac. I see the majority Windows computers as, let's say, the Hyundai's of the PC world(especially the entry-level ones), and the Macs are a nice fleet of, well, anything luxury. Man, what would Apple be like today if things were different? What if Apple became what MS is today? What would the computing world be like? In my opinion, I'm sure it would be farther ahead than it is now. Apple is struggling to move ahead to where they want to be because they don't have enough of the market share. They can't lower their prices because they wouldn't be able to make enough profit. I'm not any sort of analyst, but that looks to be the case. So, yeah, IBM is HUGE. IBM wasn't making any money in the pc market because of those "friendly" company's called Gatecrap and Smell, or something. So, they ditched that. Poor Aptiva's! I thought they were alright..... at the time. So, IBM sticks to the enterprise market. Which I think was good, because to me, and a lot of other people, IBM just felt like they should cater to the enterprise. They just didn't seem so, well, "friendly". [Enter Gategay and Dull.] There are a lot of profits to be made catering to the enterprise, but that of course is not the entire computing industry. IBM can still be a big part of the consumer market. What company could help them do that? What company can help Apple come out of this ho-hum-slum? Ah, finally... I am getting to my point!! IBM + Apple = Dethrone MS Ahhh, the 970. If it lives up to the hype, what could this mean? If the 970 is a huge hit, it could mean what I have been trying to get to this whole post. IBM might see that if they invest more money into making great processors that Apple can use, you know, that whole PowerPC thing, then IBM and Apple could have a great relationship. A relationship that will boost Apple's market share, bring IBM back into the consumer game (sort of) and start to get people to finally see that Apple doesn't suck. All I hear about is Ghz, Ghz, Ghz... Intel is up to 3.06Ghz, and the G4 is trying to squeeze out what it could just to reach 2Ghz. COME ON!! Is Motorola losing money on trying to make PowerPC's for Apple? Do they feel putting money into their processors isn't going to get them anywhere? I mean, Motorola isn't as big as IBM. That is quite obvious. So, am I too far off to predict that Motorola is ditching the PowerPC and leaving it up to BigBlue? Hopefully it's just the economy and Motorola wants to stick with it, just not right now. The 970 is going to start at around, 2Ghz? (please correct me if I am wrong) Granted it's 64-bit, but will a 2Ghz G5 (if they do decide to call the 970 the new "G") really grab some attention from the other side? What's it gonna take? I feel it's gonna take a lot more. Granted I hope it wont have to but, it's gonna be hard to convert the Windoze world. (gonna get a little off topic here...) The "Switch" Ad Campaign Great idea, but it's gonna take more. Apple can do a lot better things than this friggin' "Switch" crap. I didn't switch because of those ad's. I switched because I saw that Apple has better computers, and better a OS (to be honest, I am not a fan of 9, and X was a major factor in my switch). But what about those people that aren't like me? When I say "like me", I mean the people who can see the difference of the details of the componets. All those people see is what they see!!! The OS. Apple needs to put their OS in their commercials. Looprumors put this same idea in their iBall column like a week or a few weeks ago. Apple needs to show these "switchers" actually using OS X and pointing out what they love about it that Windoze couldn't do. Why not point out that the interface is BEAUTIFUL. Everything is so flowing because of Quartz Extreme. Like I said, it's a step in the right direction. Making the OS more pleasing to use, makes more people see that computers are our friends. They're here to help. I wish Looprumors didn't change its iBall every monday. There were some really good points for those of you who didn't see it. Another great idea would be if Apple produced an infomercial. How awesome would it be to see a half-an-hour long commercial all about the greatest computer company in the world?!? I think it would be great, especially if they had people doing the usual stuff, but better because of Apple's ingenuity and grace in the OS. Show professionals and their app of choice. Show how those professionals would never even think about using anything else other than a Power Mac because of it's speed and expandability. Here's something I would LOVE to see. Ever minimized a window while holding down shift? Slow-motion genie effect!! Now THAT'S something that will get an idea in the head's of the Windozed. Even though it's completely useless to productivity, or ANYTHING for that matter, I think that's a total attention grabber. Can anyone tell me WHY Apple put that into the OS? It's awesome, but WHY THE HELL DID THEY DO THAT? Probably that crazy Steve Jobs' idea! Conclusion So, my post wasn't completely about how I think IBM and Apple need to strengthen their relationship. My rambling has let me put out a few things I would love to see discussed and discuss with all of you. I also value everyone's opinion in this MacRumors disscusions board as I feel you all are the ones who can help me learn more about this wonderful company called Apple. ("Need more INPUT!" - Johnny 5) I check the rumors sites everyday because I am so excited. I am excited for the personal computer world to change for the better. Apple is what's going to do that. It may take longer than we all hope, but it's inevitable. We all know it. Hopefully, this thread will go a long way. Most of all, I hope that most of you out there will at least post one reply, something like what I have done, where you just ramble on about why you love Apple, why you care so much, and what you want to see happen for the benefit of Apple, computers, the industry, and electronics. To anyone who actually read my entire post: Thank you.