iBook pricing - what are publishers thinking?

h00ligan

macrumors 68030
Original poster
Apr 10, 2003
2,913
86
A hot desert
AtLas shrugged kindle edition -$9.99. Atlas shrugged in iBooks -$27.99. Ridiculous.

$9.84 new plus shipping for paperback

Much less used.

Publishers need a magic light switch to flip to save them. You can't charge more for something that costs you less to make. Period. The kindle price could be overcome. The iBooks pricing at 3x shows serious flaws. This is just one example..there are many more.
 

pooryou

macrumors 65816
Sep 28, 2007
1,301
30
NorCal
Well, people can vote with their wallets. I won't buy anything I think is too expensive, and if everyone does this they will have to lower prices. Of course, I wouldn't download Atlas Shrugged for free, but I guess that is irrelevant..
 

Boiler

macrumors regular
Apr 30, 2009
149
0
Atlas Shrugged Kindle = Hank Rearden
Atlas Shrugged Paperback = John Galt
Atlas Shrugged iBooks = Wesley Mouch = FAIL

Everyone should read this book sometime in their lifetime, preferably earlier.
 

Michael CM1

macrumors 603
Feb 4, 2008
5,676
272
Unless there are some added features like you have in iTunes with videos and iTunes LP, that's ridiculous. I get a premium price for new releases, but when something hits paperback it should be MUCH cheaper. If there are special features with the book, there should also be a standard edition that's just the book.

If you have taken a look at magazine and news apps, you'll find out that publishers are apparently not the smartest people in the world. When someone spends $500 for a device for reading electronically, they expect cheaper media. If it costs more to distribute an ebook, then something is wrong with the company.
 

lilo777

macrumors 603
Nov 25, 2009
5,144
0
Publishers are preying on the loyal Apple fan base. They know that Apple fans will buy at any price just to please Steve Jobs :D
 

h00ligan

macrumors 68030
Original poster
Apr 10, 2003
2,913
86
A hot desert
Well, people can vote with their wallets. I won't buy anything I think is too expensive, and if everyone does this they will have to lower prices. Of course, I wouldn't download Atlas Shrugged for free, but I guess that is irrelevant..
That's a sad opinion no matter which way you lean.

Agreed on voting with the wallet.
 

h00ligan

macrumors 68030
Original poster
Apr 10, 2003
2,913
86
A hot desert
Atlas Shrugged Kindle = Hank Rearden
Atlas Shrugged Paperback = John Galt
Atlas Shrugged iBooks = Wesley Mouch = FAIL

Everyone should read this book sometime in their lifetime, preferably earlier.
Agreed and already read. Which is why I chose it as my sample study. Fundamentally the book pricing is out of order, especially considering many apple iPad owners would be used bookstore patrons, demographically speaking. I think the amount of greed From3 publishers of books and apps could undo the importance of the new device.
 

Chupa Chupa

macrumors G5
Jul 16, 2002
14,830
7,369
I predict we'll see price adjustments in the near future like we are seeing in the App Store currently. If not publishers will learn that the favorite edition is neither the Kindle edition, nor the iBooks edition, nor the dead trees edition, but the Bittorrent edition. Not condoning it, but we know how this story ends, so to speak, when rational minds do not prevail.
 

JediZenMaster

Suspended
Mar 28, 2010
2,180
641
Seattle
The version of atlas shrugged on iBooks was the centennial version which is why it was more. The mass market version which is cheaper is not offered on iBooks. But the centennial version is priced higher everywhere
 

h00ligan

macrumors 68030
Original poster
Apr 10, 2003
2,913
86
A hot desert
No it's not. Not everyone shares your taste in literature, sorry.
Learn the phrase "know thy enemy" and get back to me. I personally feel it's an important read no matter then side of the fence on which one sits. Atlas Shrugged is most certainly a bipartisan read..especially for those who hold education as paramount. But thanks for trying to insult or hijack with politics. In an evaluation of literature its place is apparent. It's one example....again there are many more. So back to then discussion of ridiculous book pricing.
 

h00ligan

macrumors 68030
Original poster
Apr 10, 2003
2,913
86
A hot desert
I predict we'll see price adjustments in the near future like we are seeing in the App Store currently. If not publishers will learn that the favorite edition is neither the Kindle edition, nor the iBooks edition, nor the dead trees edition, but the Bittorrent edition. Not condoning it, but we know how this story ends, so to speak, when rational minds do not prevail.
Agreed.
 

pooryou

macrumors 65816
Sep 28, 2007
1,301
30
NorCal
Learn the phrase "know thy enemy" and get back to me. I personally feel it's an important read no matter then side of the fence on which one sits. Atlas Shrugged is most certainly a bipartisan read..especially for those who hold education as paramount. But thanks for trying to insult or hijack with politics. In an evaluation of literature its place is apparent. It's one example....again there are many more. So back to then discussion of ridiculous book pricing.
I have not said one word about politics in this thread, you assume too much. I also haven't insulted anyone.
 

h00ligan

macrumors 68030
Original poster
Apr 10, 2003
2,913
86
A hot desert
The version of atlas shrugged on iBooks was the centennial version which is why it was more. The mass market version which is cheaper is not offered on iBooks. But the centennial version is priced higher everywhere
Good info. I'll search for others, of which there are plenty. I'll post back tomorrow.
 

Consultant

macrumors G5
Jun 27, 2007
13,286
14
Many Kindle books are sold below cost in an attempt to corner the market. Kindle prices will not last forever.
 

Cinder6

macrumors 6502
Jul 9, 2009
464
18
Heh, I wondered if this thread would be about Atlas Shrugged, which I noticed the other day. I find it somewhat amusing that this book of all books is priced at over 3x of any sane value.
 

Macshroomer

macrumors 65816
Dec 6, 2009
1,126
525
I'll pay the high prices, these publishers and artists deserve it, we really don't need it to get any worse in publishing.

I hate to break it to you but super cheap and free for very long is going to screw us all in the long run. So get over that you paid $500 for a device, no one asked you to and we need to keep people in business or they won't buy YOUR products or services either.

Get off your fat rear ends and go read a damn book already...
 

Chip NoVaMac

macrumors G3
Dec 25, 2003
8,889
25
Northern Virginia
An issue being lost as the world goes digital.....

Is that many (if not most publishers) have shareholders that they have to be accountable to. The iPad right now changes the game for the short term - till consumers speak.

I thinks some publishers are looking for higher prices with multimedia content. Imagine one of the Harry Potter books with video links to clips from the movies.

What we have are companies that live and die by the P/L statements - and a growing number of folks (myself included) that want lower pricing due to digital delivery saving costs in printing/delivery/mark-up.

As an example; I would love to buy an iPad to be able to sync up in the morning and get the full printed version of the Washington Post. Ads and all. But not at the cover price of 75 cents - given their subscription sales they have. Or worse yet - I would love to get back to reading magazines like Time.

But not at $4.99 cover price - when I can buy it for 70 cents for the printed version through a 6 month subscription. I don't do that right now for it not being convenient to carry 6 or so magazines that I would like to read on a regular basis. I might be a bit ADA when it comes to reading... but moods change on a whim for me.

I like the idea of being able to pick and chose what I read - when ever I want. That is what the iPad is promising.
 

Smackfu

macrumors newbie
Apr 3, 2010
23
0
Many Kindle books are sold below cost in an attempt to corner the market. Kindle prices will not last forever.
That applies mainly to new hardcovers where they are $9.99 vs a hardcover retail of $28 (sold at 40% off for $17). For paperbacks, retail is generally under $10 so selling the ebook at $9.99 or less isn't below cost.
 

vini-vidi-vici

macrumors 6502
Jan 7, 2010
416
0
Is that many (if not most publishers) have shareholders that they have to be accountable to. The iPad right now changes the game for the short term - till consumers speak.

I thinks some publishers are looking for higher prices with multimedia content. Imagine one of the Harry Potter books with video links to clips from the movies.

What we have are companies that live and die by the P/L statements - and a growing number of folks (myself included) that want lower pricing due to digital delivery saving costs in printing/delivery/mark-up.

As an example; I would love to buy an iPad to be able to sync up in the morning and get the full printed version of the Washington Post. Ads and all. But not at the cover price of 75 cents - given their subscription sales they have. Or worse yet - I would love to get back to reading magazines like Time.

But not at $4.99 cover price - when I can buy it for 70 cents for the printed version through a 6 month subscription. I don't do that right now for it not being convenient to carry 6 or so magazines that I would like to read on a regular basis. I might be a bit ADA when it comes to reading... but moods change on a whim for me.

I like the idea of being able to pick and chose what I read - when ever I want. That is what the iPad is promising.
Exactly... It's really simple... Digital delivery shoiuld be the same price as print, minus the cost of printing and delivering the print copy... Plus a little for the extra work required, and apple's cut as the distributor. In the end, it should come out as a discount for the reader. Anything else, and people know they're getting screwed.
 

mcdj

macrumors G3
Jul 10, 2007
8,861
3,723
NYC
It's the same bandwagon iGouging as we saw when the app store opened. The prices will come down.
 

samcraig

macrumors P6
Jun 22, 2009
16,610
35,154
USA
As someone who has worked in publishing for 20 years I get frustrated at comments like an eBook doesn't cost the same as a physical book to produce.

It's faulty logic.

The same marketing, publicity and staff are required to get a book published no matter what format it's in. The argument that it costs nothing to produce an eBook only applies to books ONLY released as eBooks.

But, for example - the latest Stephen King novel. Whether you're buying an eBook or hard copy - the overall cost is the same. It's not like publishers just say - ok - we need to make money to earn back our printing costs - so hard copies we'll charge for and eBooks we won't. How is that fair to the people buying hard copies - to supplement your eBook?

A book is a book is a book. You're not getting any more or any less than someone buying a hard copy other than convenience.

Now - I'm not advocating they should be charging MORE for an eBook. But if publishers charge the same or even a LITTLE less than a hard copy, I don't see where all the complaints are coming from.

There's a underlying "theme" in today's society of "entitlement."

You aren't entitled to a cheaper book because you have decided to read it in a particular format.

It would be better to think of the value of what you're getting instead of what format it's in.

As I said - a book is a book is a book. You're paying for the book and getting the book.
 

chriskzoo

macrumors 6502
Aug 25, 2005
368
0
As someone who has worked in publishing for 20 years I get frustrated at comments like an eBook doesn't cost the same as a physical book to produce.

It's faulty logic.

The same marketing, publicity and staff are required to get a book published no matter what format it's in. The argument that it costs nothing to produce an eBook only applies to books ONLY released as eBooks.

But, for example - the latest Stephen King novel. Whether you're buying an eBook or hard copy - the overall cost is the same. It's not like publishers just say - ok - we need to make money to earn back our printing costs - so hard copies we'll charge for and eBooks we won't. How is that fair to the people buying hard copies - to supplement your eBook?

A book is a book is a book. You're not getting any more or any less than someone buying a hard copy other than convenience.

Now - I'm not advocating they should be charging MORE for an eBook. But if publishers charge the same or even a LITTLE less than a hard copy, I don't see where all the complaints are coming from.

There's a underlying "theme" in today's society of "entitlement."

You aren't entitled to a cheaper book because you have decided to read it in a particular format.

It would be better to think of the value of what you're getting instead of what format it's in.

As I said - a book is a book is a book. You're paying for the book and getting the book.
I have to agree - the additional cost of putting a book on paper is negligible.

I work in the pharmacy realm and nothing frustrates me more than people saying "Why does that pill cost $6 a tablet, they probably make it for pennies." Of course, neglecting the fact that the cost of that tablet has to cover years (sometimes decades) of salaries for researchers, marketers, etc. at the drug company, not even counting the number of drugs that millions of research get pumped into and then never make it to market.

When you buy a book/CD, you're not buying the physical plastic and paper - you're paying for the art and the authorship (is that a word? LOL).
 

fishmoose

macrumors 68000
Jul 1, 2008
1,661
41
Sweden
One can argue that a dollar or two should be drawn from the price on an ebook because cutting down trees and printing books is cheaper then digital distribution, with that said it shouldn't be a huge difference but I think 5USD cheaper for an ebook is reasonable.