iBook pricing - what are publishers thinking?

Discussion in 'iPad' started by h00ligan, Apr 7, 2010.

  1. h00ligan macrumors 68030

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    #1
    AtLas shrugged kindle edition -$9.99. Atlas shrugged in iBooks -$27.99. Ridiculous.

    $9.84 new plus shipping for paperback

    Much less used.

    Publishers need a magic light switch to flip to save them. You can't charge more for something that costs you less to make. Period. The kindle price could be overcome. The iBooks pricing at 3x shows serious flaws. This is just one example..there are many more.
     
  2. pooryou macrumors 65816

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    #2
    Well, people can vote with their wallets. I won't buy anything I think is too expensive, and if everyone does this they will have to lower prices. Of course, I wouldn't download Atlas Shrugged for free, but I guess that is irrelevant..
     
  3. Boiler macrumors regular

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    #3
    Atlas Shrugged Kindle = Hank Rearden
    Atlas Shrugged Paperback = John Galt
    Atlas Shrugged iBooks = Wesley Mouch = FAIL

    Everyone should read this book sometime in their lifetime, preferably earlier.
     
  4. Michael CM1 macrumors 603

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    #4
    Unless there are some added features like you have in iTunes with videos and iTunes LP, that's ridiculous. I get a premium price for new releases, but when something hits paperback it should be MUCH cheaper. If there are special features with the book, there should also be a standard edition that's just the book.

    If you have taken a look at magazine and news apps, you'll find out that publishers are apparently not the smartest people in the world. When someone spends $500 for a device for reading electronically, they expect cheaper media. If it costs more to distribute an ebook, then something is wrong with the company.
     
  5. lilo777 macrumors 603

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    #5
    Publishers are preying on the loyal Apple fan base. They know that Apple fans will buy at any price just to please Steve Jobs :D
     
  6. h00ligan thread starter macrumors 68030

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    #6
    That's a sad opinion no matter which way you lean.

    Agreed on voting with the wallet.
     
  7. h00ligan thread starter macrumors 68030

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    #7
    Agreed and already read. Which is why I chose it as my sample study. Fundamentally the book pricing is out of order, especially considering many apple iPad owners would be used bookstore patrons, demographically speaking. I think the amount of greed From3 publishers of books and apps could undo the importance of the new device.
     
  8. pooryou macrumors 65816

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    #8
    No it's not. Not everyone shares your taste in literature, sorry.
     
  9. Chupa Chupa macrumors G5

    Chupa Chupa

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    #9
    I predict we'll see price adjustments in the near future like we are seeing in the App Store currently. If not publishers will learn that the favorite edition is neither the Kindle edition, nor the iBooks edition, nor the dead trees edition, but the Bittorrent edition. Not condoning it, but we know how this story ends, so to speak, when rational minds do not prevail.
     
  10. JediZenMaster macrumors 68000

    JediZenMaster

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    #10
    The version of atlas shrugged on iBooks was the centennial version which is why it was more. The mass market version which is cheaper is not offered on iBooks. But the centennial version is priced higher everywhere
     
  11. h00ligan thread starter macrumors 68030

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    #11
    Learn the phrase "know thy enemy" and get back to me. I personally feel it's an important read no matter then side of the fence on which one sits. Atlas Shrugged is most certainly a bipartisan read..especially for those who hold education as paramount. But thanks for trying to insult or hijack with politics. In an evaluation of literature its place is apparent. It's one example....again there are many more. So back to then discussion of ridiculous book pricing.
     
  12. h00ligan thread starter macrumors 68030

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    #12
    Agreed.
     
  13. pooryou macrumors 65816

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    #13
    I have not said one word about politics in this thread, you assume too much. I also haven't insulted anyone.
     
  14. h00ligan thread starter macrumors 68030

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    #14
    Good info. I'll search for others, of which there are plenty. I'll post back tomorrow.
     
  15. Consultant macrumors G5

    Consultant

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    #15
    Many Kindle books are sold below cost in an attempt to corner the market. Kindle prices will not last forever.
     
  16. Cinder6 macrumors 6502

    Cinder6

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    #16
    Heh, I wondered if this thread would be about Atlas Shrugged, which I noticed the other day. I find it somewhat amusing that this book of all books is priced at over 3x of any sane value.
     
  17. Macshroomer macrumors 65816

    Macshroomer

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    #17
    I'll pay the high prices, these publishers and artists deserve it, we really don't need it to get any worse in publishing.

    I hate to break it to you but super cheap and free for very long is going to screw us all in the long run. So get over that you paid $500 for a device, no one asked you to and we need to keep people in business or they won't buy YOUR products or services either.

    Get off your fat rear ends and go read a damn book already...
     
  18. Chip NoVaMac macrumors G3

    Chip NoVaMac

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    #18
    An issue being lost as the world goes digital.....

    Is that many (if not most publishers) have shareholders that they have to be accountable to. The iPad right now changes the game for the short term - till consumers speak.

    I thinks some publishers are looking for higher prices with multimedia content. Imagine one of the Harry Potter books with video links to clips from the movies.

    What we have are companies that live and die by the P/L statements - and a growing number of folks (myself included) that want lower pricing due to digital delivery saving costs in printing/delivery/mark-up.

    As an example; I would love to buy an iPad to be able to sync up in the morning and get the full printed version of the Washington Post. Ads and all. But not at the cover price of 75 cents - given their subscription sales they have. Or worse yet - I would love to get back to reading magazines like Time.

    But not at $4.99 cover price - when I can buy it for 70 cents for the printed version through a 6 month subscription. I don't do that right now for it not being convenient to carry 6 or so magazines that I would like to read on a regular basis. I might be a bit ADA when it comes to reading... but moods change on a whim for me.

    I like the idea of being able to pick and chose what I read - when ever I want. That is what the iPad is promising.
     
  19. Smackfu macrumors newbie

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    #19
    That applies mainly to new hardcovers where they are $9.99 vs a hardcover retail of $28 (sold at 40% off for $17). For paperbacks, retail is generally under $10 so selling the ebook at $9.99 or less isn't below cost.
     
  20. vini-vidi-vici macrumors 6502

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    #20
    Exactly... It's really simple... Digital delivery shoiuld be the same price as print, minus the cost of printing and delivering the print copy... Plus a little for the extra work required, and apple's cut as the distributor. In the end, it should come out as a discount for the reader. Anything else, and people know they're getting screwed.
     
  21. mcdj macrumors 604

    mcdj

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    #21
    It's the same bandwagon iGouging as we saw when the app store opened. The prices will come down.
     
  22. fishmoose macrumors 68000

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    #22
    I guess one option is to download the Kindle app and buy books through there.
     
  23. samcraig macrumors P6

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    #23
    As someone who has worked in publishing for 20 years I get frustrated at comments like an eBook doesn't cost the same as a physical book to produce.

    It's faulty logic.

    The same marketing, publicity and staff are required to get a book published no matter what format it's in. The argument that it costs nothing to produce an eBook only applies to books ONLY released as eBooks.

    But, for example - the latest Stephen King novel. Whether you're buying an eBook or hard copy - the overall cost is the same. It's not like publishers just say - ok - we need to make money to earn back our printing costs - so hard copies we'll charge for and eBooks we won't. How is that fair to the people buying hard copies - to supplement your eBook?

    A book is a book is a book. You're not getting any more or any less than someone buying a hard copy other than convenience.

    Now - I'm not advocating they should be charging MORE for an eBook. But if publishers charge the same or even a LITTLE less than a hard copy, I don't see where all the complaints are coming from.

    There's a underlying "theme" in today's society of "entitlement."

    You aren't entitled to a cheaper book because you have decided to read it in a particular format.

    It would be better to think of the value of what you're getting instead of what format it's in.

    As I said - a book is a book is a book. You're paying for the book and getting the book.
     
  24. chriskzoo macrumors 6502

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    #24
    I have to agree - the additional cost of putting a book on paper is negligible.

    I work in the pharmacy realm and nothing frustrates me more than people saying "Why does that pill cost $6 a tablet, they probably make it for pennies." Of course, neglecting the fact that the cost of that tablet has to cover years (sometimes decades) of salaries for researchers, marketers, etc. at the drug company, not even counting the number of drugs that millions of research get pumped into and then never make it to market.

    When you buy a book/CD, you're not buying the physical plastic and paper - you're paying for the art and the authorship (is that a word? LOL).
     
  25. fishmoose macrumors 68000

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    #25
    One can argue that a dollar or two should be drawn from the price on an ebook because cutting down trees and printing books is cheaper then digital distribution, with that said it shouldn't be a huge difference but I think 5USD cheaper for an ebook is reasonable.
     

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