If you're so concerned about it looking like a book why not read a real book?I did check out the Kindle app, and I have to say it's pretty dull. It looks more like I'm reading blocked-off paragraphs on a computer screen than anything resembling a "book". It's a small but significant difference to me. With eBooks, I do care more about the presentation. If there's a book I can't get on iBooks or through a publisher directly, I'd rather buy the physical book than get it through the Kindle app.
I will never understand people.