Bear with me. I have some concerns about iCloud. Currently both my wife and I use gmail and both have iPhones. We use my apple ID (my gmail address) for apps/games/music etc. right now. My concerns is that I was thinking about moving both of us over to iCloud from gmail. I'm not sure how all that is going to work with iCloud and iTunes Match. So firstly you can only create @me accounts on a iOS device or a Mac? We have a windows 7 pc (2 separate user accounts). So we will have to create our @me email address from our iPhone's. Right now she does have her own apple ID that she uses in order to have a separate game center login, but that is the only thing she uses her apple ID for right now. In order to have her own separate @me email address she would have to use her apple ID? There isn't a way to create multiple @me accounts under my main apple ID account right? I think you could do this in MobileME (since they sold family plans). If she used her own separate apple ID so she could have her own iCloud account for email and stuff that would make it so we have 2 separate iCloud storage banks right? So from what I understand there is now way to have a family share a bank of iCloud storage and you would have to pay for additional storage for each apple ID. That seems strange that apple wouldn't have made this more family centric. I'm sure there is a bunch of families out there with 2 to 4 kids and a spouse that currently all share an apple ID so you don't have to buy an app/game 5 times. Cuz honestly why should you have to to have your family use the app/game. Also do you think apple will do anything that will allow you to migrate from say gmail to iCloud as far as transferring emails and/or contacts? It would be strange if they didn't ... gosh sakes gmail and yahoo mail both have services that help users migrate to their platform. Also, as far as iTunes Match goes. I'm guess the only way that we could utilize one iTunes match subscription is if we have one combined music library? If we wanted to have separate iTunes Match iCloud accounts we would have to use our separate apple IDs and pay for iTunes match twice. So overall, it seems like apple is trying to move away from allow users/family members to share any purchases and accounts. That seems pretty ridiculous/greedy to me. Can anyone help me out? Maybe I just have to wait until it fully launches and check it out. But color me super confused.