I keep making this typo, but I noticed that it actually says what I've been thinking. Just thinking of what I COULD do with it, IF... Two BIG IF's there for me, and major disappointments. The concept is brilliant, but by introducing just this one service it highlights a gaping hole. Backup. First of all, you get all the syncing features of MobileMe. So far, so good. It's free for basic storage. That's OK too. Now, entropy takes hold, just a little at first. Extending that synchronization to music, videos, etc. Back to brilliant. But, 5 Gigs just isn't going to be enough, I think for most people - especially for iTunes Match and video. So there's an option to buy more space. More entropy. The different plans are enough to to handle the needs of these things. Not a big problem until... the BACKUP application. Could storage for computer backup - excellent! Now I have a comprehensive backup and synchronization solution, but wait... System Failure. The maximum available storage is barely enough, not enough, for complete backups. And the price is WAYYY to high anyway. So I have to keep Carbonite PLUS buy extra iCloud storage if I want a complete solution. Apple, if you're going to include Backup as part of iCloud, then at least provide a plan with enough space, even if it costs more than other online backup sites. To have it all in once place just may be worth the extra cost. After all, I was paying $150 a year for Mobile Me - not for the meager 20GB of storage, but for the syncing.