So I suspect my setup is not unique and I would be interested to see how / what other people have done. My iTunes/app store email address is from before the @me / @icloud time, actually a @doctors.org.uk account and has been used to make all purchases etc for movies, music and apps. I then got an @me.com account which I use for a lot of my email, then I of course got the @icloud.com account when the name changed, but obviously still have both email addresses. Now with iCloud I was hoping to obtain some sort of unity but that only seems possible if I use my @doctors.org.uk account and not the @iCloud.com account, which seems sort of odd. What have other people done, and please do not put endless replies of I don't use iCloud because its rubbish. Thanks.