IDC Estimates Apple Watch Sales Totaled 3.6 Million in Second Quarter

[MacRumors]

The latest data from market research firm IDC estimates Apple Watch sales totaled 3.6 million worldwide in the second quarter of 2015, making it the second most popular wearable device during the three-month period ending June 30. Apple was within striking distance of market leader Fitbit, which sold an estimated 4.4 million fitness trackers in the second quarter.

IDC estimates that Chinese electronics maker Xiaomi trailed in third place with 3.1 million wearables shipped in the quarter, representing 17.1% market share. Garmin and Samsung rounded off the top five with 700,000 (3.9%) and 600,000 (3.3%) wearables shipped respectively, while all other vendors accounted for a combined 5.7 million shipments and 31.5% market share.

Last month, Strategy Analytics estimated 4 million Apple Watch sales in the second quarter, so IDC's estimate is within close range. Apple has not disclosed Apple Watch sales numbers since it launched in April, instead grouping the wrist-worn device with iPod, Apple TV and Beats Electronics accessories under an "Other Products" category in quarterly earnings reports.

Apple CEO Tim Cook vaguely mentioned that Apple Watch sales have "exceeded expectations" during an earnings call last month.

Article Link: IDC Estimates Apple Watch Sales Totaled 3.6 Million in Second Quarter

 

[thekeyring]

Even if they were all 38mm Apple Watch Sports, that's over a billion pounds in revenue.

 

[Derekeys]

Gotta love that the Apple Watch and Apple TV are in the same category. Oh Apple.

 

[haruhiko]

Doing quite well considering the price difference between the Apple Watch and other competing fitness wearables in the chart (which are not really smart 'watches' in the strict sense).

 

[kcirtap00]

Oh Samsung, still hanging in there despite the obvious evidence that nobody likes you.

 

[Konrad9]

Does that include the $70 fitbits? If it does that's some crazy marketshare from Apple.

 

[Konrad9]

Oh Samsung, still hanging in there despite the obvious evidence that nobody likes you.

I'd argue at least 600K people them, or else why would they buy the product?

 

[morcutt11]

Impressive, considering the cost and that this is a first gen device.

 

[2457282]

Surprising to see that Fitbit has increased 168%. I wonder if Apple has made people more interested in the category or if Fitbit is doing something different that is driving so much growth.

Anyway, this still seems amazing growth for Apple. I for one love my watch and am happy to be in debt up to my eyeballs

 

[GenesisST]

Maybe it is my area, but I have only seen two Apple Watches in the wild, mine and a colleague's.
If you count my dentist that mentioned he just ordered one, that would be three...

Maybe I should travel to SF

 

[HobeSoundDarryl]

Shouldn't this yield about 80 posts along the lines of Fitbit being "a piece of junk" and all variants of that one? Maybe about 25 posts revolving around some Apple Watch-only feature(s) being spun as if it is massively important? 10-20 posts should spin fault-finding with the analysis itself. And 5-10 posts should spin "...but which wearable is the most profitable?" and similar.

 

[FSMBP]

Surprising to see that Fitbit has increased 168%. I wonder if Apple has made people more interested in the category or if Fitbit is doing something different that is driving so much growth.

Anyway, this still seems amazing growth for Apple. I for one love my watch and am happy to be in debt up to my eyeballs

I got a Fitbit this summer over the Apple Watch. And I see a lot of people using the latest Fitbits...It's hard (for me) to justify spending at least $350+ for an Apple Watch. That & I don't want another device buzzing at me every time I get an iMessage

 

[nfl46]

Wow. That's pretty impressive by Apple. You can get a Fitbit for around $80, while the Apple Watch is nearly 4.5x as much. Way to go, Apple! Not bad for a first generation product.

 

[Jax44]

Shouldn't this yield about 80 posts along the lines of Fitbit being "a piece of junk" and all variants of that one? Maybe about 25 posts revolving around some Apple Watch-only feature(s) being spun as if it is massively important? 10-20 posts should spin fault-finding with the analysis itself. And 5-10 posts should spin "...but which wearable is the most profitable?" and similar.

No, but it will have 200 posts bashing Apple for one reason or another.

 

[StoneJack]

Samsung share fell like from 14% to just 3% after Apple watch. Hilarious!

 

[kcirtap00]

Shouldn't this yield about 80 posts along the lines of Fitbit being "a piece of junk" and all variants of that one? Maybe about 25 posts revolving around some Apple Watch-only feature(s) being spun as if it is massively important? 10-20 posts should spin fault-finding with the analysis itself. And 5-10 posts should spin "...but which wearable is the most profitable?" and similar.

Why would anyone on this forum find fault with Fitbit? They're fine fitness tracking wearables at an affordable price. People here don't automatically hate things that aren't made by Apple.

 

[syndalis]

Why would anyone on this forum find fault with Fitbit? They're fine fitness tracking wearables at an affordable price. People here don't automatically hate things that aren't made by Apple.

Fitbit has been rather resistant towards supporting HealthKit, so I'm not too terribly happy that they represent the largest slice of the pie.

I would rather a 3rd party who doesn't try to silo their health data into a separate bucket from everyone else be successful.

Otherwise, nah, they make good stuff.

 

[Lennholm]

Why would anyone on this forum find fault with Fitbit? They're fine fitness tracking wearables at an affordable price. People here don't automatically hate things that aren't made by Apple.

Yes they do

 

[kcirtap00]

Fitbit has been rather resistant towards supporting HealthKit, so I'm not too terribly happy that they represent the largest slice of the pie.

I would rather a 3rd party who doesn't try to silo their health data into a separate bucket from everyone else be successful.

Otherwise, nah, they make good stuff.

I really don't blame them. I think the Health app is a mess right now. Fitbit's UI is much cleaner and simpler. But yes, it would be nice if they supported HealthKit to at least give people the option.

 

[Rogifan]

And IDC is getting these numbers from where exactly? Let's not forget several years ago IDC predicted Windows Phone would overtake iOS in smartphone market share by 2015/2016. Does anyone ever audit IDC's estimates to see how accurate they were?

 

[kcirtap00]

Yes they do

Then where are the droves of people complaining about Fitbit as the OP suggested? We hate Google and Samsung and not without reason.

 

[Aluminum213]

Can't wait for the apple watch haters who are also part time analysts to bash this news

 

[bbeagle]

Yes they do

No - people automatically hate things FROM Apple here.

 

[35g700]

If the Apple Watch had a GPS I would have bought one over a fitbit. I was sold on the Apple Watch until I read that I'd still need to lug my phone around if I wanted to track my runs with a GPS.

It would be amazing to have a watch that monitored my heart rate, held about 50 songs for a running playlist, and had GPS tracking. Hopefully Apple adds a GPS with the Apple Watch 2.

 

[gugy]

Surprising to see that Fitbit has increased 168%. I wonder if Apple has made people more interested in the category or if Fitbit is doing something different that is driving so much growth.

Anyway, this still seems amazing growth for Apple. I for one love my watch and am happy to be in debt up to my eyeballs

Something like Fitbit or the Nike Fuel band I was hoping Apple would create. I think the Watch is interesting but I do love my Omega and don't want to replace it. Also Apple Watch is not waterproof so I can't swim with it despite the videos of some people doing it.

 

[ringofan]

~340M smartphones vs ~18M wearable devices in Q2. Assuming the wast majority of wearable device owners are also smartphones owners, this indicates at best ~5% of smartphone owners also have wearable devices. More likely 3-4% considering people sticking longer their smartphones. (Isn't the novelty fading away now? My first iPhone was 3GS, not much exited about 6S to be honest).