IDC Estimates Apple Watch Sales Totaled 3.6 Million in Second Quarter

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The latest data from market research firm IDC estimates Apple Watch sales totaled 3.6 million worldwide in the second quarter of 2015, making it the second most popular wearable device during the three-month period ending June 30. Apple was within striking distance of market leader Fitbit, which sold an estimated 4.4 million fitness trackers in the second quarter.


IDC estimates that Chinese electronics maker Xiaomi trailed in third place with 3.1 million wearables shipped in the quarter, representing 17.1% market share. Garmin and Samsung rounded off the top five with 700,000 (3.9%) and 600,000 (3.3%) wearables shipped respectively, while all other vendors accounted for a combined 5.7 million shipments and 31.5% market share.


Last month, Strategy Analytics estimated 4 million Apple Watch sales in the second quarter, so IDC's estimate is within close range. Apple has not disclosed Apple Watch sales numbers since it launched in April, instead grouping the wrist-worn device with iPod, Apple TV and Beats Electronics accessories under an "Other Products" category in quarterly earnings reports.

Apple CEO Tim Cook vaguely mentioned that Apple Watch sales have "exceeded expectations" during an earnings call last month.

Article Link: IDC Estimates Apple Watch Sales Totaled 3.6 Million in Second Quarter
 

haruhiko

macrumors 603
Sep 29, 2009
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Doing quite well considering the price difference between the Apple Watch and other competing fitness wearables in the chart (which are not really smart 'watches' in the strict sense).
 
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Konrad9

macrumors 6502a
Feb 23, 2012
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Does that include the $70 fitbits? If it does that's some crazy marketshare from Apple.
 

2457282

Suspended
Dec 6, 2012
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Surprising to see that Fitbit has increased 168%. I wonder if Apple has made people more interested in the category or if Fitbit is doing something different that is driving so much growth.

Anyway, this still seems amazing growth for Apple. I for one love my watch and am happy to be in debt up to my eyeballs :D
 
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Shouldn't this yield about 80 posts along the lines of Fitbit being "a piece of junk" and all variants of that one? Maybe about 25 posts revolving around some Apple Watch-only feature(s) being spun as if it is massively important? 10-20 posts should spin fault-finding with the analysis itself. And 5-10 posts should spin "...but which wearable is the most profitable?" and similar. ;)
 

FSMBP

macrumors 68020
Jan 22, 2009
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Surprising to see that Fitbit has increased 168%. I wonder if Apple has made people more interested in the category or if Fitbit is doing something different that is driving so much growth.

Anyway, this still seems amazing growth for Apple. I for one love my watch and am happy to be in debt up to my eyeballs :D
I got a Fitbit this summer over the Apple Watch. And I see a lot of people using the latest Fitbits...It's hard (for me) to justify spending at least $350+ for an Apple Watch. That & I don't want another device buzzing at me every time I get an iMessage :p
 
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nfl46

macrumors 604
Oct 5, 2008
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Wow. That's pretty impressive by Apple. You can get a Fitbit for around $80, while the Apple Watch is nearly 4.5x as much. Way to go, Apple! Not bad for a first generation product.
 
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Jax44

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Jul 24, 2010
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Shouldn't this yield about 80 posts along the lines of Fitbit being "a piece of junk" and all variants of that one? Maybe about 25 posts revolving around some Apple Watch-only feature(s) being spun as if it is massively important? 10-20 posts should spin fault-finding with the analysis itself. And 5-10 posts should spin "...but which wearable is the most profitable?" and similar. ;)
No, but it will have 200 posts bashing Apple for one reason or another.
 

kcirtap00

macrumors regular
Oct 21, 2014
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Shouldn't this yield about 80 posts along the lines of Fitbit being "a piece of junk" and all variants of that one? Maybe about 25 posts revolving around some Apple Watch-only feature(s) being spun as if it is massively important? 10-20 posts should spin fault-finding with the analysis itself. And 5-10 posts should spin "...but which wearable is the most profitable?" and similar. ;)
Why would anyone on this forum find fault with Fitbit? They're fine fitness tracking wearables at an affordable price. People here don't automatically hate things that aren't made by Apple.
 

syndalis

macrumors regular
Jan 23, 2008
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Why would anyone on this forum find fault with Fitbit? They're fine fitness tracking wearables at an affordable price. People here don't automatically hate things that aren't made by Apple.
Fitbit has been rather resistant towards supporting HealthKit, so I'm not too terribly happy that they represent the largest slice of the pie.

I would rather a 3rd party who doesn't try to silo their health data into a separate bucket from everyone else be successful.

Otherwise, nah, they make good stuff.
 

kcirtap00

macrumors regular
Oct 21, 2014
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Fitbit has been rather resistant towards supporting HealthKit, so I'm not too terribly happy that they represent the largest slice of the pie.

I would rather a 3rd party who doesn't try to silo their health data into a separate bucket from everyone else be successful.

Otherwise, nah, they make good stuff.
I really don't blame them. I think the Health app is a mess right now. Fitbit's UI is much cleaner and simpler. But yes, it would be nice if they supported HealthKit to at least give people the option.
 
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Rogifan

macrumors Core
Nov 14, 2011
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And IDC is getting these numbers from where exactly? Let's not forget several years ago IDC predicted Windows Phone would overtake iOS in smartphone market share by 2015/2016. Does anyone ever audit IDC's estimates to see how accurate they were?
 

35g700

macrumors newbie
Feb 20, 2011
18
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If the Apple Watch had a GPS I would have bought one over a fitbit. I was sold on the Apple Watch until I read that I'd still need to lug my phone around if I wanted to track my runs with a GPS.

It would be amazing to have a watch that monitored my heart rate, held about 50 songs for a running playlist, and had GPS tracking. Hopefully Apple adds a GPS with the Apple Watch 2.
 

gugy

macrumors 68040
Jan 31, 2005
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La Jolla, CA
Surprising to see that Fitbit has increased 168%. I wonder if Apple has made people more interested in the category or if Fitbit is doing something different that is driving so much growth.

Anyway, this still seems amazing growth for Apple. I for one love my watch and am happy to be in debt up to my eyeballs :D
Something like Fitbit or the Nike Fuel band I was hoping Apple would create. I think the Watch is interesting but I do love my Omega and don't want to replace it. Also Apple Watch is not waterproof so I can't swim with it despite the videos of some people doing it.
 
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ringofan

macrumors newbie
Jul 17, 2015
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~340M smartphones vs ~18M wearable devices in Q2. Assuming the wast majority of wearable device owners are also smartphones owners, this indicates at best ~5% of smartphone owners also have wearable devices. More likely 3-4% considering people sticking longer their smartphones. (Isn't the novelty fading away now? My first iPhone was 3GS, not much exited about 6S to be honest).