It wasn’t first come first served though.
I was refreshing the app from 10 minutes before, and didn’t get in until 8 minutes past.
I was lucky to get launch day, but it was nothing to do with ‘first come’. Plenty of stories of husbands/wives RIGHT NEXT TO EACH OTHER and one getting in to the app 5, 10, even 15 minutes after the other.
Apple uses the WWDC lottery because many people were unable to get tickets, where as in the iPhone case. If you have the money (or credit), you can buy the iPhone. There is no need for a lottery. True you may not get it on day 1, but seriously people seem so worked up about waiting a few weeks over a phone. Its largely going to work like the iPhone you have now, so waiting a little longer won't be a hardship.
Terrible idea - because the iPhone preorder is basically already a lottery. Some people can’t get in early enough, some people can. I’ve never had a problem getting in and getting my phone on launch day so I may go buy a powerball ticket now.