The "Get a Mac" campaign is pretty much dead now that Microsoft have started their response campaign. What should Apple do for their next ad campaign? Lets here some ideas. I think many people agree they should focus on the Mac and OS X in a more serious manner. What should they do? I guess something similar to the "Switch" campaign might be good, only instead of a white backdrop they could show people using Macs in their own environment, explaining why they just work for them and what they like about them. They could feature students, families, creative professional, businesses, etc. They could even tie in the iPod and iPhone and show how they all work together (which would be a great way to get the attention of the millions of Window using iPod owners.) The beauty of this idea is that while Microsoft are busy refuting the image of PCs/Windows that Apple have created in their ads, Apple can be demonstrating just how good Mac + OS X is. I'm guessing if they do start a new ad campaign it will be at MacWorld 2009.