Ralph Gilles, CEO for the Dodge brand and Chrysler Groups’s chief stylist, wants the automaker to revitalize its creativity by taking a few pages from the Apple Computer playbook. Gilles, who was filling in for Chrysler CEO Sergio Marchionne at the Economic Club of Chicago’s annual auto show luncheon, identified Steve Jobs, iconic Apple CEO, as his hero. Chrysler must get away from “me-too” vehicles and avoid relying on one-hit wonders, according to GIlles who also said the company needs to end product overlap so that each of Chrysler’s four brands is distinct. Praising Marchionne, Gilles told the audience Chrysler has been given the tools and inspiration to return to its former stature as one of the world’s premier automakers. As he spoke, he gave the audience glimpses of future Chrysler products, including the new Jeep Grand Cherokee and the next-generation Chrysler 300 which will make its debut in December of this year. Speaking of the 300, Gillies said, “Hopefully, when you see that car, grown men and women will have tears running from their eyes. Hopefully, when you see that, you will say, ‘Go, America.’ ” Source from Allpar.com What do you expect to come from this?