Anti glare coatings have been around for ages, on eyeglasses, wristwatches, TV, screens, computer monitors, etc. Why is Apple adopting it only now, on what amounts to the 6th generation iPad? If it's so great, why wasn't it on iPad 1? And why isn't it on the new iPhones? I can all but guarantee Jony Ive & Co. played with dozens of different glass types for the first iPad...different thicknesses, different coatings...they clearly made a conscious decision to forego anti glare treatment until now. Are they compensating for some change in the glass or LCD? Does the new fused screen create a problem that only an anti glare coating can ameliorate? Did they come up with a coating that is somehow superior to previously available coatings which were unacceptable? Is the coating under the glass or somehow applied differently than any other kind of anti glare? Is it not even a coating at all? All I know is, every anti glare treatment I've seen on any product produces weird and distracting colorized reflections. They may not be as bright as reflections on untreated glass, but they're no less distracting to my eye. I'm hoping there's a really good reason for the Air getting anti glare, and I hope it's somehow better than other iterations of the treatment.