The Apple Car: - Comes in 3 colors Owners of a Apple Car: - Bought the car under the impression that the car maintains itself, washes itself and fills up its own gasoline because after all, it Is a "Apple" Car. - When an issue arises the owner complains to friends and strangers about their Apple car rather than taking it to the dealership to be looked at. - Has less than efficient gas mileage due to the fact that the trunk is full of all kinds of old junk and announces to the world that the Gas mileage on the Apple car stinks! The Google Car: - Comes in all shapes, colors and sizes. Owners of the Google car: - Bought the car because it's bigger than the Apple car and tell their friends and family that another deciding factor was that they could totally customize the car to fit their needs although 6 months after purchase it still looks exactly the same as it did when it left the lot. - Know enough about cars to maintain the car themselves between visits to the dealership. - Will try and troubleshoot any issues that come up themselves or take it in to the dealership. - The Google car owner will turn the car off at every red light, drive under the speed limit, accelerate slowly, keep the windows rolled up and keep the Air conditioning off in hot weather just to conserve gas.