As is a comparably specced Samsung. I think it is a good discussion point, but technically the top tier Samsung phones are comparably priced, as our other phone manufacturers.
The fact is there needs to be a bigger discussion on why we are paying $1000+ on a device that many people won't keep much more than 2 years. The additional $150 is not much compared to the increase we have seen already over the last 5 years.
If you are doing the math, a 256 GB iPhone XS Max will cost you $52 a month. That's more than many people's monthly cable service. And that is just for the device itself, not including your plan, which right now in the US will average $60-90 a month for most of the mainstream cellular providers worth having. So we are talking about $110 a month for a phone? Adding a $150 to the total device sale price is just adding insult to injury, but realistically it won't break the bank for most people as it makes a difference of a little over $5 a month in on a $110-140 monthly phone bill (for one line).
Me personally, I am using my iPhone X (which is paid off) until it drops dead. I don't see a reason to upgrade any more, and at current prices its simply not cost effective to upgrade.