If you scan news reports over the past couple of years there are many articles about how Apple should purchase Sonos. To be fair there are many articles about how Apple should acquire a multitude of well known companies. Apple's only huge purchase was Beats which no-one saw coming. Sonos quite clearly are concerned about the release of HomePod as they are offering two speakers for the price of one HomePod. If HomePod is a success for Apple (and defining this term will be tricky, see: Apple Watch) and sales of HomePod impacts sales of Sonos then I wonder whether Apple will decide to acquire Sonos for (far) less than it is worth now. There must be plenty of IP and data that Apple would love to get their hands on with Sonos. Similar to the probable reason Apple purchased Shazam. But if HomePod is a success I wonder whether Apple then releases different models of HomePod or a series of different speakers for different budgets. Certainly I feel that if HomePod is a success then Sonos is going to face difficulties in the future.