i use my awu2 more than my iphone 14 pro max (the phone its bulky and completely oversized for me but im stuck with it till i see a worthy upgrade) . there are days when i don’t bother taking phone 📱 with me . having the ultra2 on a cellular plan is a godsend. my use case is basically taking advantage of its capabilities i don’t see it as a fashion statement in fact the ultra2 doesn’t look or feel very comfortable ,fashionable or smart when wearing a long sleeved shirt and tie but i’ve got so used to the rich functionality of it i don’t regret for one moment owning a apple watch . ive owned numerous series from original release to S9 all have offered usefulness, since owning the U1/U2 i’ve really made use of fitness activities. so my view its not just a watch its a useful everyday tool that works reliably.