... like you can with the ATV1. I know the ATV2 doesn't have any real local storage, but there's no reason it couldn't allow a purchase and act as a proxy to stream the show to your itunes library, allowing you to watch it as it does so. We purchase all tv shows we watch. The kids like to go back and rewatch shows months later. Sometimes not all of us can watch the shows at the same time and want to get into a series after everyone else has already watched a season and half, etc. Purchasing tv shows is non-negotiable for us. Yes, I could purchase the show(s) through iTunes directly, but that involves going into the other room, making the purchase, and then waiting for it to download completely before being able to stream it from iTunes to the ATV2. Compared to the ATV1 where we just all sit on the couch, pick something, and start watching, that's just awful. Ah, well. Guess I'll keep using my ATV1 until it bricks.