Actually, I find the iPhone XR pretty well price. The last iPhone that I purchase which was the iPhone 6S plus 128gb, cost $949 at launch. I did get an iPhone 7 plus 128gb as a gift from my dad, it cost $869 at launch. I never owned an iPhone 8 plus but bought one for my wife, the 64gb version cost $799. We really wanted 128gb but it was not an option, the next available tier was 256gb which cost $949.
The iPhone XR 128gb, cost $799. has a bigger brighter display, in a smaller body, has a much better camera, unlocks easily with face detention, has wirelessly charging, has the longest battery life ever for an iPhone, comes equipped with the most current chip from Apple(A12 Bionic), has the most amount of ram in any single rear camera iPhone, in a brand spanking new design with a whole range of colours to choose from.
I do understand that the XS/XS MAX is kind of expensive but so is the ceramic apple watch. It’s suppose to be exclusive in that kind of way. I think Apple did a really good job in reasonably pricing some of its key products even at launch to make them readily available to a larger demographic of people, like in the case of the iPhone XR and the 2017/2018 iPad.
It’s going to get harder and harder for any single model to far out sell the rest simply because the iPhone stay relevant for such a long time.
Even today, an iPhone 8 from last year will still out perform current top tier android phones, simply because Apple chips are far more efficient, powerful and well integrated with its OS(IOS), with updates stretching back to models that have been around for like 5 years.
Want a small iPhone, get the iPhone 8.
Want the iPhone with the most crisp text get a 7/8 plus.
Want the lowest cost iPhone while enjoying most of the benefits of IOS get the iPhone 7.
Want the biggest screen get the XS Max.
Choices. It is something that I have grown to like.