One of the common refrains I noticed through many of the Watch reviews was how distracting the watch can be. They mention frequently checking the watch, which not only is distracting but is just as rude as checking your phone. When I saw, I initially rejected this notion because of a couple things 1) you don't have to check every notification and/or 2) reduce the number of notifications. But as I've thought more about it, I've started to notice some flaws in this thinking 1) "You don't have to check every notification" Yes this is true. And this is what I frequently do with my iPhone, however, I think it's a bit different on the watch. On the iPhone you will immediately see the missed notification on the lock screen the next time you look at your phone, wether it be in a few minutes or just the next time you happen to check your phone. On the watch, the immediacy of the notification is different. If you don't check the notification immediately, it obviously won't show up later when you check your watch (nor would I want it to). Yes, luckily there is the notification center that you can access but that requires an extra step (for a device which is designed specifically for adding convenience). Also, unless you are specifically wishing to check the notification you may not remember to look at notification center. Something which just happens automatically on your iPhone. So the point is, these factors (combined with the ease of checking) might instinctually encourage you to check every notification. 2) "reduce the number of notifications" Yes this is also true. But not only does this require additional effort to get the settings "just right," but this will only amplify your desire to "check EVERY notification" because now you believe that every tap is something important. Perhaps this is a bit nit-picky, but it's just something I was considering. It validates the claims a bit and it definitely is a slight change into how we interact with notifactions. I think there will be a lot of small "changes" into how we interact with technology as a result of the watch (for better or worse). Have any of you given any thought to this?