What does everyone think caused all the attention for the iPhone? It certainly is unusual for a cell phone. Apple initially did hype the product but then the media and tech crowd seemed to take over and Apple really didn't need (or want?) to push the product. Was it the fact that it came from the maker of the very popular iPod? Was there an expectation that it would be a truly different cell phone? Are people bored with the plain Jane cell phones? A snow balling media frenzy? Slow news cycle during the Summer? Don't get me wrong. I think it deserved a lot of attention. I'm just amazed that the release was like a major music group coming out of retirement. If the Woz was waiting in line there had to be something special going on.