Cheaper maybe but it isn’t HomeKit-enabled and sounds like it will require a hub. There other other just as cheap devices on Amazon.
Interesting... do you think there are other homekit enabled smart plugs for a similar price? I'd be interested to know which one(s) can do this.
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This article is missing that in order to use these outlets you also need a wireless switch ($10) to pair with the gateway. I bought 4 outlets before I figured this out. So a simple setup is a total of $50 ($30 gateway, $10 outlet, $10 switch). While I hope for HomeKit support, tapping another app isn’t that bad. #21stCenturyProblems
If only that were all it is missing!
I saw the comment about "needing" a hub... strictly speaking, that's not true as all Tradfri kit will work "out of the box" just so long as you don't want to use the app or have timed controls in place. If you just want a lamp which is remotely controllable from the remote "steering" device, then you can achieve this without the hub at all.
However - you're absolutely right, in order to get any Tradfri device working on the hub, you must have at least one steering device, and without the hub, you cannot implement timers or integrate with HomeKit.
If, on the other hand, like me you already own a hub and at least one steering device, then you're good to go!
The issue I have with not having HomeKit support is that the timers on the Ikea app are pretty basic, and I can't add the Ikea outlet to my HomeKit scenes like "Good Night", which is irritating. Nor can I get voice control through Siri.
I am hopeful that Ikea will get the HomeKit support running soon... but I held off buying any Tradfri kit until they'd sorted it for the lighting. I didn't realise until after I bought two outlets (without the accompanying steering devices) that I would only be able to control them through the Ikea app... Now I check for firmware updates every couple of days to see if they've released the update.

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For lights it makes sense to have a gateway/bridge if they're operating on their own network (ie. Philips Hue with ZigBee).
I'm happy that my 50 Philips Hue lights and associated devices (motion sensors, etc) all form a mesh and talk to each other on their own network. They're not dependent on, nor do they clog up, my WiFi network.
Is that true? Do the Philips Hue lights form a mesh network? I thought they all had to be within signal range of the hue hub?
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who wants a gateway? the beauty of HomeKit to me is not needing gateway. almost everything in my home is smart HomeKit compatible now and not a single gateway
While I agree with you... in principle... do you not count the ATV as a hub? I know it's a great deal more than a hub, and I guess you could say it's not a hub, it's a STB with hub abilities... but do you see my point?
TBH - I'm not sure why people are concerned about hubs. I guess if you have 6, then that soaks up a lot of ports and possibly physical space... I have three at the moment (Tado, Tradfri & Hue), and I wouldn't really want to have to have more if I can avoid it. Plus, of course I have the ATV which I'm using for HomeKit!
I was pretty impressed by the Elgato Eve plug - I bought one on Amazon prime day earlier this year... no extra hub, just works, simple installation... you don't even need their app... although that's pretty good too.
