This is the only freemium game that makes sense, given the context. The wait times are not bad at all, and once you get over the hump, you're making money like crazy and it's like a domino effect. Right now I am level 10 and I adore this title, I like it better than the sims 3. I wouldn't mind dropping some dollars on this, heck I would honestly pay full price retail for a game like this. Anybody play this?