Hi, This post is not flamebait, and neither am I looking to get a cheap rise out of the Mac community. So please take these comments on board with the genuine spirit in which they are intended. I'm not being disrespectful or anything like that - these are my genuine thoughts... I've always been a Windows user from 3.1 all the way to 8. I'm a developer - a techie. I bought an iMac 10.1 a couple of years ago and I'M SORRY BUT I JUST DON'T GET what the fuss is about. I really am struggling to understand why there is so much emotion around having a Mac and why Windows is hated by the Mac community so much. Honestly I've tried. I promise I have. I just cannot understand why people rave on so much about their Mac! The argument that Windows is not stable and so prone to viruses is very old now, and frankly a bit boring. Personally, I run Windows 7 and as a developer, I take it to the max and have never found any issue. It's rock solid for me. Whatever I develop, device drivers, very complex math routines, huge memory requirements, etc. it just works. And I've never had a virus either. I run Windows on several servers, desktops and laptops. It runs great on everything I own. No Issue. EVER. I find the Mac 10.1 (500 GB HD, Mountain Lion) 4GB RAM pretty slow. All I hear is the hard drive chugging away, like nothing is ever cached. In contrast, I have a virtually identical spec Windows PC - runs like a dream. I think the way some of the programs are designed (like leather bound diaries and wooden bookshelves) a bit patronising to be honest. Are we really dummies? Do we need to relate our little on-screen diary to the one I have on my desk? I REALLY CANNOT get used to this ridiculous touchy mousy thingy. If I just touch the mouse in the wrong position for a millisecond a window zooms off the screen! And when I try to maximize a window, it doesn't actually maximize (i.e. take up the whole window - e.g. Safari). I really am struggling to find anything at all you can do on a Mac that you can't do equally well (or better) on Windows. The available software for PC totally dwarfs Mac. And all the top stuff like Adobe Photoshop CS6, etc. is available for Windows anyway. Gone are the days where if you were a designer, it had to be a Mac, in my opinion. I'm sure you will all disagree, but I personally think ITunes is one of the worst-designed pieces of professional software ever. It's JUST AWFUL. It makes me laugh every time I see a feature in the Mac that Apple has put an "i" in front of, or give it a fancy name, to claim it's theirs. "Expose" - it's a desktop manager. Brilliant. "Mission Control" - it's a menu with programs in it. Brilliant. "Time Machine" - previous versions of files. Brilliant. Am I missing something, or does this sound like the Marketing Department gets the bulk of the budget at Apple? I think Apple's claim that it is the "World's Most Advanced Operating System" is a bit rich, to be honest. It doesn't even have a built-in software uninstaller! (e.g. Windows Add/Remove programs) That's not particularly advanced, is it? I hear in Mountain Lion one of the "key features" is that you can now have full-screen apps. Windows has had that since, well I can't remember how long ago it's that long ago. And apparently in Mountain Lion, another "key feature" is the advanced App Store. I bet it is. More $$$. What I particularly dislike is Apple's very aggressive and domineering stance when it comes to things like the AppStore and having open protocols, etc. Everything is closed - everything goes through Apple. This used to be one of the biggest criticisms of Microsoft - but they have changed SO MUCH in the last few years. They are really embracing open source technologies. Their flagship development framework is totally open source, for example. On the contrary, Apple seem to be adopting the opposite approach with the AppStore, for example. I know I'm talking about the iOS specifically here, but they have single-handedly killed off Flash by not allowing it in to iOS. You may argue that's a good thing - but what right did they have for doing that? They hide behind the official rationale that it's buggy (there's plenty of other buggy stuff in iOS). The real reason is because you can write apps in Flash - and that means bypassing the AppStore and therefore bypassing paying Apple. It's that kind of attitude that annoys me slightly. Microsoft would have been butchered for doing that, but when Apple does it, nobody seems to care! Anyway, this was supposed to be about my iMac, so let's get back to that. My *honest* opinion is this: The iMac looks cool. I mean it really does. It's gorgeous - a work of art. But isn't that it? Is there more function behind the form, that I'm just not seeing? Like I said at the start, I WANT to love my iMac - that's where all the apparently cool kids are these days. But I JUST DON'T GET IT. So, please convince me. What is it I'm missing? Thanks.