You can add nearly any type of screen. Your iMac has one mini-DisplayPort out port. You can use a HDMI, DisplayPort, mini-DisplayPort, DVI, Dual-Link DVI, or VGA display with it, pending that you use the correct adapter.
I'm not sure what screen you're referring it. In the image in the first post, the screen on the right is an HP. I do not know the maker of the screen on the left.