iMac Advertisement Poster

Discussion in 'Design and Graphics' started by iMacBoy, Oct 1, 2010.

  1. iMacBoy macrumors 6502

    Dec 24, 2009

    This was a Graphics Project for school which we had to design a Advertisement Poster for either a Phone or a Computer, so i decided to do the iMac 21.5" because i have one.

    Anyway, we had to include information, but at the same time make it look attractive and not make it boring by ramming loads of boring text on it.

    Here it is:


    Yes, Quotes are taken from the Apple site and so are some images.

  2. Hermes Monster macrumors 65816

    Hermes Monster

    May 4, 2010
    Are you looking for critique?

    Here's my opinion anyway...

    It looks like a copy and paste exercise. There's still far to much information on for a poster, this looks more like a magazine insert.

    A poster should have minimal text, short and to the point - perhaps memorable quotes like "there's an app for that"?

    choose one great image instead of lots of smaller ones

    sorry if that seems harsh
  3. iMacBoy thread starter macrumors 6502

    Dec 24, 2009
    Cheers, and don't worry, that's why i post it on here for suggestions how to improve, i just don't like when people post "It's ****" and don't tell me how to improve.

    Anyway i know there is a lot of copy and paste, but i can't exactly design the leopard myself, as it wouldn't then be the real thing haha.

    But thanks for the advice.
  4. manueld macrumors 6502

    Jun 8, 2009
    One issue I have with the poster is hierarchy (the lack thereof). Make one of the elements stand out more (either the photo or the headline) to give the poster better focus.
  5. iMacBoy thread starter macrumors 6502

    Dec 24, 2009
    Okay thanks for the advice,

    This is my first poster by the way xD

  6. SwiftLives macrumors 65816


    Dec 7, 2001
    Charleston, SC
    You didn't design that poster. Apple did. You just copied and rearranged some information. If I were your instructor, I'd not only flunk you, but I'd report you for plagiarism.

    Here's where you need to start - Determine the purpose of this poster. What are you trying to sell? Make that the hero. Right now, you've got the the top and the bottom competing against each other - and the left and the right competing within that. There's no hierarchy. You're giving the iMac and Snow Leopard equal importance.

    I would suggest that you start from scratch with your own ideas and your own approach.
  7. iMacBoy thread starter macrumors 6502

    Dec 24, 2009
    All right chill down.

    Was only a little poster don't cry about it.
  8. decksnap macrumors 68040


    Apr 11, 2003
    His point is you didn't actually design anything. That's Apple's style, typeface, color, imagery and aesthetic... and you've brought no concept to the table. So really you didn't design anything at all.

    I'm guessing the point of the assignment would have been to create your OWN concept to sell the computer, not rearrange Apple's existing design elements.
  9. iMacBoy thread starter macrumors 6502

    Dec 24, 2009
    I get what your saying, but if i didn't use Apple's font then it would look abit strange?

    And if it's an iMac poster what pictures do you want me to put on it? :S
    I have pictures of an iMac because it's about the iMac, i can't go draw a picture of a computer can i?
  10. btbrossard macrumors 6502a

    Oct 25, 2008
  11. SwiftLives macrumors 65816


    Dec 7, 2001
    Charleston, SC
    If you can't take some criticism, then perhaps you need to reconsider this course. Because I guarantee I'm being a hell of a lot kinder than your instructor will be when you turn that poster in.

    You're not being graded on how close your poster is to existing creative. You're being graded on your own original ideas that you bring to the table.

    And thus far, you've failed to demonstrate that you're capable of or even willing to put in the hard work it takes to get into the field of design.

    Good luck.
  12. Funkatronic macrumors 6502


    Jan 5, 2010
    Pune, India
    OP, IMHO I'm not a big fan of the black background, as well the outer glow you have going on there.

    If it is a poster you are designing about an Apple product, any certain design ideologies that come to mind? You should try using them, and not just doing a copy/paste job.

    What SwiftLives said was correct, the amount of images are indeed distracting from the purpose of your assignment, you really need to give the iMac centre stage.
  13. iMacBoy thread starter macrumors 6502

    Dec 24, 2009
    Im 13.
  14. btbrossard macrumors 6502a

    Oct 25, 2008
  15. iMacBoy thread starter macrumors 6502

    Dec 24, 2009
    First of all im in 3rd year of high school, (year 9)

    Second, yeah i have an iPhone and a Mac.
  16. LeviG macrumors 65816

    Nov 6, 2006
    Norfolk, UK
    Year 9 work, I'd personally be expecting slightly higher, considering the amount of pc work that's now done in schools but then I don't know the whole brief.

    You've got a typo in the first box, which considering it's mostly copy and paste is pretty bad.

    You've had the option to use really high res images from apples site (ie press images) yet appear to have used the web images.

    I don't like the black background or the white glow. Your additions (ie the black and the glow) really don't go with the images used in my view.

    The three images in the top box don't line up, the side view is too big compared with the others (line of feet and top of screen)

    And like the others have said it's got too much going on for an advert, you could have gotten away with 1 single image and a tag line rather than doing the multi box thing.
  17. bluetooth macrumors 6502a


    May 1, 2007
    Firstly, don't take critiques to heart, you will need a thick skin in any niche of the design industry. Had people known you were only 13, they may have been a little less harsh in their word choices. ;)

    Now, with that in mind, I don't think you are understanding what everyone is trying to say. There is nothing creative or original conceptually in your design.

    It would be like me taking a picture of an athlete and slapping a Nike logo on it with the text "Just do it!".

    You have just taken the creative elements of Apple's existing marketing material and rearranged it.

    You can still use the fonts and Imac images but you need to come up with your own creative approach, your own creative headline, subtext etc.

    You own Apple products right, so sit down with a piece of paper and just start writing down every word that comes to mind while you are looking at your products, this is called "brainstorming". From that, look for something original, an original thought, approach and try to run with it.

    Also, as others have mentioned, have a strong visual and headline. Posters are more like Billboards and are intended to capture the target market within 5-10 seconds. Something needs to draw them in to read whatever copy you have within the poster.

    ie. Here is a quick example I found on google. I have broken down the elements of the poster in the following way:

    Approach uses humour to cleverly advertise the Apple product and its superiority to Vista by manipulating a commonly used cliche in the form of a health awareness notice/advertisement.

    "Remember an an Apple a day keeps Vista at Bay."

    "Medical fact was used in the production of this poster. Apples are a wise choice for a healthier life."

    "This poster relies solely on proven scientific and medical fact to convey a public health message. Consuming vista daily, opposed to an Apple, leads to malnourishment and overall bad health."

    Visual Element
    Text/Typography with colour emphasis on the word "Apple".

    Typography and layout or overall flow of design. The eye is drawn to the large text and reads down in a natural direction. Layout is simple, clean and clear and cleverly resembles that of a public health message.

  18. iMacBoy thread starter macrumors 6502

    Dec 24, 2009
    Thanks, i don't mind feedback like this.

    I get what your saying now.
  19. Hermes Monster macrumors 65816

    Hermes Monster

    May 4, 2010

    Yeah, that's what I said...give or take a hundred words ;)
  20. Consultant macrumors G5


    Jun 27, 2007

    Now THAT's a poster.
  21. a cat *miaow* macrumors regular

    Jun 12, 2007
    If it's for a school project then no, not using Apple's typefaces wouldn't look strange at all. The point of this exercise would be to get you to design something, as others said you've simply rearranged already designed items (otherwise known as artworking :) )

    You don't need to design to Apple's current style because*– you're not designing for Apple, don't worry they will not ever use this advert!

    Why not try by creating a new Apple colour palette? And think of your own headline to hook the design on to, for example you could make the headline 'the easiest to use all in one', and then base the design style on simplicity, you could include sketched drawings for example and simple 1, 2, 3 annotations
  22. sigamy macrumors 65816

    Mar 7, 2003
    NJ USA
    I agree with the other posts. You need to design something original.

    For me, that starts with thinking about the message you want to convey. Posters are ads, plain and simple. Ads can be informative or emotional. You need to pick one of those and build a theme and then execute that theme via your design.

    Remember, creative supports the idea/thought/information/emotion you are trying to convey to the audience.

    Posters have very minimal text or copy. Some of my favorites:

    1994 Soccer World Cup: Sun Microsystems had a desert mountain scene with a million soccer balls scattered all around. In foreground the balls were about half actual size, to far off in the distance where the balls were tiny white dots. Tag line: "When the world's biggest sporting event comes to America, one computer will be running it all."

    G4 Cube: Stark white background with picture of the G4 Cube. At top tag line: "Hint: It's a computer"

    Think about what an iMac does--what it can be used sharing, video editing, music. All things you do with friends and family. Those are emotions that help people connect to a computer more than "the world's most advanced operating system". So maybe something like, "iMac for your iLife" with a family enjoying a home video or photos, or college kids listening to music, or a teen with a keyboard plugged in to GarageBand, or a 6 year old using educational software.

    Or maybe go abstract and have a desert island and fire, water, a coconut and an iMac with tag line, "iMac, All-in-One Survival" or "Why just survive when you can thrive?"

    Or play on the beautiful design of the iMac. Full shot of the computer with
    "100% fun. 0% beige."
  23. Designer Dale macrumors 68040

    Designer Dale

    Mar 25, 2009
    Folding space

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