Please post your review only if you have actually used the new iMac display (either your own or in the store). What do you think of the glossy screen? If you own one, have you gotten used to it? Are you happy with the display? What sort of room/lighting/screen situations does it work/not work in? ***** I tried one at the apple store for about 45 minutes. The store was well lit and hence there was a lot of reflection. When using word and indesign, the reflection wasn't too bad - the initial distraction went down with time. However, anytime I looked away and back, my eyes followed the reflections, not what was being displayed. The mirror effect is worst when viewing anything in black/dark colors (i.e. the coen bros. movie trailer they had pre-loaded or the black and white desktop picture option). In this situation, I found that my beautiful mug would appear as a ghostly apparition on my screen. At a distance (10 feet back), the mirror effect was worse. This would be a problem for watching movies. The mirror effect didn't disappear when tilting the screen forward or back. The black border is just plain dumb. It is always black and always reflects and always distracts. The mirror effect seems to be much stronger than the glossy MacBook Pro, probably b/c of the thicker glass. I'm still thinking of buying one, but the screen (and whether I could get used to it) is the deciding factor. I'll be using it mostly with indesign, web, and email. The cost is about right (the macpro is too much for my budget), and it's plenty powerful to run CS3.