Images used in Apple Keynotes?

[bend0215]

I am very curious about the images Apple uses in their keynotes I was wondering what images they use for their demonstrations in Keynote? Is is an actual family someone inside Apple knows, or is it stock images they got off a place like Getty Images?

 

[Barbie]

steve designs his own presentations using photos from apple employees

they submit their family/holiday photos, then a middle man does some quick sorting out to find the good looking photos, before steve finally chooses the photos with the best look as well as a good amount of fun and excitement in them

sometimes steve uses his own photographs too - usually black and white, or photos of flowers

 

[rorschach]

What Barbie said. The same thing goes for all the footage used to demo iMovie. Actually, when Steve demoed iMovie '08 he explained the whole background behind the footage too.