Imagination Technologies Announces New Licensing Agreement With Apple

[Unregistered 4U]

all while getting revenue from other companies for the old tech through the existing licensing.

Apple doesn’t operate this way, and I don’t think many companies operate this way. Companies use the pieces that are valuable to them, and maintain existing contracts until those contracts are up for renewal. Then, they simply don’t renew the contracts.

but had to go back to the well and re-license

I think with someone else said is more accurate. They wanted to do business, couldn’t get the terms they wanted, so naturally they ended the engagement. The company in charge now is effectively completely different. They very likely offered a deal that was much more favorable to Apple than the prior company did.

 

[podlasek]

Apple doesn’t operate this way, and I don’t think many companies operate this way. Companies use the pieces that are valuable to them, and maintain existing contracts until those contracts are up for renewal. Then, they simply don’t renew the contracts.

Actually look at Oracle, they do this business model quite frequently. Apple does as well for some patent licensing, More so with FRAND patents.

I think with someone else said is more accurate. They wanted to do business, couldn’t get the terms they wanted, so naturally they ended the engagement. The company in charge now is effectively completely different. They very likely offered a deal that was much more favorable to Apple than the prior company did.

That could very well be, but it still appears that they had plans to be off their technology and not having to renew. If they didn’t renew with the original company, they would be violating the patent if they were still using it.

 

[Unregistered 4U]

Actually look at Oracle, they do this business model quite frequently.

It all depends on whether or not the company considers it a core business. Like, when Apple bought Emagic. They could have kept producing the Windows version of Logic, but they made the decision that, regardless of how much money they’d be leaving on the table, they did not want to support a Windows version.

They were not looking at this as “We are a software company that makes DAW’s for Windows and Mac”, it was “We’re making a DAW for macOS”.

That could very well be, but it still appears that they had plans to be off their technology and not having to renew.

They were actually already off of their old technology, Apple were completely on their own solution. However, they likely wanted to license their AR and ray tracing solutions solutions, but IT wanted more money than Apple was willing to pay. Now, did Apple know that by rejecting the deal that they’d be able to get a much better deal on those same solutions a few years later? Maybe. But now, they can use IT’s ray tracing solutions that they were unable to use before.