I just got the free iMedia app from the iTunes Store, and installed it on my phone, thinking that at last I would be able to play all my media formats on it, but no. The app is supposed to be able to play .avi, and divx files, but iTunes still WILL NOT LET ME PUT THEM ON THE PHONE!!!!! It's still telling me the files cannot be played on my phone!!! But I have an app now that can play them, what's the deal??? Why won't iTunes let me put the files on my phone that their app was written to play???? This does not make any sense at all.