This is incorrect. Only their "Mobile Share" plans include unlimited texting. With the "Individual" plans (which are a lot less expensive for single device subscribers), you pay $20/month for unlimited or $0.20 per SMS.I understand they don't have it included but what service providers have "limited messaging" now? Like where you can pick a plan of 200 texts a month? I believe when iMessage came out AT&T got rid of limited messaging. They only have unlimited.