A friend just got his first iPhone and I did a quick tour to get him set up. His iMessage is switched on, as is mine, and the messages I receive from him are coming through as iMessage but anything I send him is sent as SMS.
Everybody else I use iMessage with is coming through as they should - iMessage both ways. See attached photo.
Everybody else I use iMessage with is coming through as they should - iMessage both ways. See attached photo.