Every time I update iOS, Apple really annoyingly change 'start new conversations' from my phone number to my @icloud email. Every bloody time! Now, with iOS 7.1 (or 7.1.1) I have no option for new conversations to be started from my phone number, it only gives me the option of email addresses. Apple really has made the biggest mistake with iMessage by letting people use email addresses, then forcing people to use them by default. I still have multiple conversations with the same people because of this. Actually, seems I can no longer choose my phone number for iMessage on the Mac for new conversations. Argh!