http://www.computerworld.com/s/arti...pple_quietly_became_a_key_enterprise_provider http://www.infoworld.com/t/it-manag...le-quietly-became-key-enterprise-provider-902 In 2010, Apple quietly became a key enterprise provider Friday, December 31, 2010 - 02:34 PM EST "You won't find many businesses with a more complex, security-conscious environment than JPMorgan Chase," Bill Snyder reports for Computerworld. "So when the huge bank decided to deploy iPads in its investment-banking arm -- following similar moves by Crédit Suisse and Citigroup -- it was more than just a straw in the wind. Apple, long rooted in education, creative endeavors, and (more recently) consumer electronics, is now an enterprise company." "The most obvious trend driving the company's shift, of course, is its smashing success in consumer-oriented electronics," Snyder reports. "Because so many businesspeople use iPhones and now iPads, IT departments have been forced to accommodate them at work ...We've clearly reached a tipping point. The JPMorgan deployment, revealed by Bloomberg News in late November, is a major indicator of that shift... Other financial service giants moving toward deployment of Apple products include Morgan Stanley, Crédit Suisse Group, Citigroup, and Bank of America. At some of those companies, the iPad displaces the BlackBerry, the iconic device of frantic-fingered traders and bankers. Apple's gain is very much a loss for Research in Motion." "Enterprises have become more consumer-centric. Simplicity and elegance sell; complexity doesn't," says analyst Trip Chowdhry of Global Equities Research. At the same time, Apple is recognizing that playing in the commodity market for servers is a mistake, he says, adding that the decision to drop the Xserve, Apple's only rack-mountable server, was in line with that strategy. Snyder reports, "The shift goes well beyond financial services. Consider the experience of RehabCare, a publicly traded company that employs 19,000 workers and operates 35 acute care hospitals and rehab facilities... The company is developing critical iOS apps for some 8,000 iPod Touches, 700 iPhones, and 120 iPads. All tallied, three iOS apps will touch every facet of RehabCare's business, from improving patient care to winning new business." ------------------------------------------------------------------- Sign of the times, folks. No one ever thought Apple would make it into the enterprise the way it did. Through the back door - or rather, the executive entrance. And not an Xserve to be seen.