See, you're proving my point exactly. You're saying someone who likes Bose is a brainless consumer when it could be they just prefer Bose out of personal preference. That makes you an elitist.
No one prefers BOSE out of personal preference. That name has become synonymous with "quality" by sheer marketing barrage. If any of you actually stepped outside of Circuit City and Best Buy, you'd hear infinitely better speakers for the same price or cheaper.