I'm thinking of no longer purchasing movies off of iTunes/ATV and switching to Amazon VOD. Has anyone else made the jump, or are considering the same? comparable prices, selection, HD options, "ATV-like" storage devices from a plethora of manufacturers (including Amazon "VOD-ready" TVs) and - most importantly (in my book) - Amazon keeps your prior downloads on record and at-the-ready for re-downloading, should the worst happen. The last, in particular, qwells the primary major concern I had over switching to digital content/downloads from physical media (DVD/CD/BR). Thus far, I've spent over $1400k on hardware to back-up and secure my rapidly growing iTunes library of music and (particularly) movies. Worst of all, it won't end there as I'll likely need to expand again in the distant future if I continue at this pace. Though, in reality, no matter what I do to preserve this library, I know that I'll eventually lose it (either intentionally or on accident).