I quickly remembered today why I like Apple. The service and products are the best in the business. I ordered my iPad Air early this morning for store pickup. Went into the store at lunch. My iPhone knew immediately I was in the store and asked me if I wanted to be helped with my store pickup. I said yes and was assigned to an Apple employee right away. The employee found me quickly, did a few clicks on his device and my iPad Air was in my hand within two minutes. I also like how the employees are geeks like me. It's like you can talk with them for hours. Anyway, got back to work and opened the box. The iPad Air so far is awesome! Very light and the speed is definitely better than my iPad 3. Can't wait to get this baby home to get into some serious playing. I know Apple isn't perfect, but honestly I don't mind the flack I get for being an "Apple Geek". Like how they run their business.