Yeah, I thought this looked interesting, too. The Incase products all look nice and well-made, and they aren't too expensive! The sleeve looks sleek, but I wish I could see a picture of the inside to see how much it might hold. I have also looked at the messenger bag and the nylon backpack from Incase. I have also looked at the Crumpler and STM bags. I wish I had an Apple Store locally so I could look at these things in person. It's hard to tell from looking at a picture what I can fit in a bag. I don't want it to be too big, but I also want to be able to fit more in it than the MacBook. I need to at least get a mouse, power cord, cell phone and a textbook or two in the bag, but I don't want it to be so bulky that it becomes a catch-all for everything and is messy.