This has probably been posted already somewhere, but in case it hasnt... I'm holding both in my hand right now. I like the Incipio feel better, it seems softer/nicer/thinner than the plasticky Marware. BUT the Incipio locks in the smart cover "permanently", meaning I have to remove the Incipio cover to remove Apple smart cover. The Incipio cover has a piece of plastic along the side that covers the spine of the Apple smart cover. The Marware cover has that whole area "open", meaning you can easily remove/reattach the Apple smart cover. So if you are hoping to match one of these with your Apple smart cover, just know that the Incipio "traps" your Apple smart cover while the Marware leaves it open. I don't think one is "better" than the other, except maybe for the fact the Apple smart cover is not coming out while you have the Incipio cover installed. That is not necessarily a good or bad thing. I'm sticking with the Marware because I like detaching the Apple smart cover a lot. My wife is keeping the Incipio because she doesn't like detaching the Apple smart cover. Amazing.