Incredible! Amazing!

tamvly

macrumors 6502a
Original poster
Nov 11, 2007
567
3
OK, Steve Jobs may have been able to get away with using the "Incredible! Amazing! Stupendous" line over and over. It was wearing thin even for Steve.

For Tim and Phil ... well, it really has gotten out of hand and, in my mind, gets in the way of the announcement.

You can decide for yourself what you think about any new product. I happen to want a new iPad because I wanted to shift to a Cell + WiFi version for work, so this was perfect timing.

But please: choose some new adjectives.

I remember the old days when IBM's mainframe marketing mantra was "Cheaper! Faster! More Reliable". Maybe that would work.

Suggestions?
 

haruhiko

macrumors 603
Sep 29, 2009
5,082
2,728
Phil may sound more natural although it's not as natural as Steve Jobs. But Tim Cook sounds like a robot when he said "Amaaaaaaaaiiizing" (slowly).
 

marc11

macrumors 68000
Mar 30, 2011
1,618
4
NY USA
They used the word "cool" a lot too, but just seemed odd and unnatural IMHO. But kept saying it, like they wanted younger people to think it was cool and cool is good, but coming from Tim it just seemed wrong and scripted. (which it was)
 

unobtainium

macrumors 68020
Mar 27, 2011
2,343
3,248
OK, Steve Jobs may have been able to get away with using the "Incredible! Amazing! Stupendous" line over and over. It was wearing thin even for Steve.

For Tim and Phil ... well, it really has gotten out of hand and, in my mind, gets in the way of the announcement.

You can decide for yourself what you think about any new product. I happen to want a new iPad because I wanted to shift to a Cell + WiFi version for work, so this was perfect timing.

But please: choose some new adjectives.

I remember the old days when IBM's mainframe marketing mantra was "Cheaper! Faster! More Reliable". Maybe that would work.

Suggestions?
I too find it grating. It worked better for Steve because you could sense his geeky enthusiasm under the surface. Tim Cook just sounds like he's been coached on how to deliver all these stunning.magical.incredible.adjectives.

Don't get me wrong, I do think that Tim is an enthusiastic and loyal Apple employee, but he just doesn't have the same charisma. Few people do.

I almost think they should do a job search and try to find someone specifically to do these kinds of product launches. Give him or her the title of Product Evangelist and have them handle the keynotes. Hire specifically based on charisma and ability to convincingly sell the magical-speak Apple specializes in.
 

gadget123

macrumors 68020
Apr 17, 2011
2,065
220
United Kingdom
They used the word "cool" a lot too, but just seemed odd and unnatural IMHO. But kept saying it, like they wanted younger people to think it was cool and cool is good, but coming from Tim it just seemed wrong and scripted. (which it was)
It's not cool that holding the Ipad 4 will feel exactly the same as the previous two.

Ipad mini - new product

Ipad 4 - a refresh of Ipad 3 or a rushed Ipad 3 and now the final release whatever you see it as
 

tamvly

macrumors 6502a
Original poster
Nov 11, 2007
567
3
I was thinking about this. I almost think they should do a job search and try to find someone specifically to do these kinds of product launches (seeing as they're so important to Apple). Give him or her the title of Product Evangelist or something and have them handle the keynotes. Hire specifically based on their charisma and ability to convincingly sell the magical-speak Apple specializes in.
Larry Ellison ... no, never mind.
 
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