I have to admit Apple has the nicest chat service i've ever experienced in any company. Sometimes when I have a problem with any of my products, they seem so sincere and friendly to talk to that it's like talking to a friend that knows how to fix something. I can't decide whether or not it's scary or pleasant. For example today I had such a long conversation about unrelated things with a service employee that I felt genuinely interested in knowing this person. It's almost like I could start discussing philosophy with these people and they would go along. Which ultimately leads me to thinking; Is it all fake? I don't really want to know.