The danger in "re-branding" is that people who were already a bit confused are then totally unable to get their heads around the choices for "multi-media", as it was once called, or "A-V" if we go back 50 years.
Right now, new Mac OS users are confused as to why iTunes categorizes and plays movies, QuickTime plays but doesn't categorize movies, and iPhoto categorizes but doesn't play movies. Add to that the annoyance that iMovie is really i-Create-Movie-Projects, not a full tilt app for everything about movies, and you have a tangled mess. One app strictly for movies and one strictly for music would settle the dust a bit, and ensure that new users don't throw up their hands and go right back to Windows. The syncing of all data (contacts, email, music, movies, photos, etc.) should be handled by one centralized app, not by iTunes or anything else. The problem would be what to call an "i" app that is dedicated to sync..... hmmm... wait a moment. I sync I know the answer.
http://en.wikipedia.org/wiki/ISync
Right now, new Mac OS users are confused as to why iTunes categorizes and plays movies, QuickTime plays but doesn't categorize movies, and iPhoto categorizes but doesn't play movies. Add to that the annoyance that iMovie is really i-Create-Movie-Projects, not a full tilt app for everything about movies, and you have a tangled mess. One app strictly for movies and one strictly for music would settle the dust a bit, and ensure that new users don't throw up their hands and go right back to Windows. The syncing of all data (contacts, email, music, movies, photos, etc.) should be handled by one centralized app, not by iTunes or anything else. The problem would be what to call an "i" app that is dedicated to sync..... hmmm... wait a moment. I sync I know the answer.
http://en.wikipedia.org/wiki/ISync