Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.


macrumors bot
Original poster
Apr 12, 2001

Last year, seven artists led an augmented reality project in Apple Stores around the world. A new free documentary now available on Apple TV highlights the work of each artist and tells the story of pushing "the boundaries of their work by exploring the uncharted territory of augmented reality art."


"Infinite Canvas" is the debut documentary film of award-winning photographer Ryan McGinley, and follows each of the seven artists as they explain their creative approaches to AR. In 2018, McGinley traveled to discuss augmented reality with creatives around the world.

In collaboration with Apple and the New Museum, this project became "[AR]T;" a series of interactive AR installations at flagship Apple Stores across the globe. The [AR]T installations became part of the Today at Apple program.

The documentary focuses on the creative experience of making art for AR, encouraging the artists behind it to talk about their process, motivation, and perspective on the intersection of creativity and technology. McGinley talks with Nick Cave, Nathalie Djurberg, Hans Berg, Cao Fei, Carsten Höller, Pipilotti Rist, Sarah Rothberg, and the celebrated late poet John Giorno.

Article Link: 'Infinite Canvas' Documentary Now Available on Apple TV


Feb 23, 2004
San Diego, CA, USA
This sounds quite interesting. Apple has pitched AR before, but usually in on-stage demos at iPhone launches where the big focus was likely just having the demo go off without a hitch. This is an opportunity to spend some real time capturing it in its best light, a chance for Apple to make a case for AR, under controlled circumstances. I’m persuaded by the potential of AR in practical circumstances (things like heads-up turn-by-turn directions, documentation of physical systems overlaid on real-world views of those physical systems, etc.), but this will be seeing it in a considerably different field. I’ll be watching this.


macrumors regular
Mar 29, 2010
The documentary is not available in AppleTV+ in my country. This is a big surprise as I thought Apple productions didn’t have the geolocation restrictions of traditional studios. Such a let down...

EDIT: yes,I also tried with a VPN to the States to ni avail.


macrumors 68000
Sep 22, 2014
This time I really came here just to see what the comments would be like... will have to try again later!
Still seriously uninterested by anything AR or VR (for good or bad), maybe age showing it’s ugly stubborn head.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.